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Are you thinking about setting up your own blog? A blog is a great way to express yourself online but it’s more than that. It can also be a fantastic way to earn money whether that’s as a second income, a side hustle, or a main business venture. So, with that in mind, let’s explore some of the key steps that you must take to set up your blog the right way from day one.
Create High Quality Content
Your blog is not going to see success if the content that you are creating is substandard. It’s not worth even bothering to start a blog if you refuse to take the time to craft high quality content for it. That being said, if you are willing to put in the work to ensure that everything you’re posting is fantastic, then you need to know how to do this. First, you’re going to need to research and find a list of keywords that will enhance your content, attracting more people to your blog.
You also need to make sure that you’re not simply posting massive blocks of text all the time, as this is extremely off-putting to people. When creating text posts, you need to leave plenty of gaps so that the content doesn’t look so long to read. Having said that though, posting things like photos and engaging content like votes is a fantastic way to entice people to come back to your blog later.
More blogging best practices include:
- SEO Best Practices: To ensure your blog gets seen by your target audience, you need to optimize it for search engines. This starts with keyword research – identifying the phrases and words your potential readers use to find content similar to yours. Once you’ve identified these keywords, incorporate them into your blog posts organically, including in the title, headings, and meta descriptions. Backlinking, the practice of earning links from high-quality external sites, also boosts your blog’s visibility, as do internal links that connect your own posts. Additionally, you should always optimize your blog for mobile devices, as Google ranks mobile-friendly sites higher in search results.
- Use of Multimedia and Visual Content: Text alone can sometimes fail to engage readers, especially in today’s visually-oriented digital culture. Including relevant images, infographics, and videos can significantly enhance your blog’s appeal. Visual content not only breaks up long sections of text, making them easier to digest, but it can also convey complex information more efficiently and engagingly. Infographics are particularly effective for summarizing data or processes, while videos can bring a personal touch to your blog and make complex topics more accessible.
- Social Media and Content Promotion: Sharing your blog posts on your social media channels is a must to attract more readers. Each platform has unique features and audiences, so it’s worth customizing your posts for each one. For example, Instagram is great for sharing eye-catching images or short videos with brief but enticing descriptions, while LinkedIn is more suited for professional and in-depth content. It’s also beneficial to engage with your audience across these platforms, replying to comments and fostering a community. Additionally, consider growing an email list for direct content promotion. Sending regular newsletters with your latest posts and special offers can help retain your existing audience and reach new readers.
Treat It Like A Business
Once you start earning money with your blog – and this can happen sooner than you’d think – you need to treat it like a business. What does this mean exactly? Well, as a starting point you will need to pay tax once your profits reach a certain point. Applying for a federal tax ID number is easy and it’s your first step to setting up your blog as a true business. Do be aware that this isn’t the only responsibility that you’ll need to keep in mind once you start viewing your blog as a business instead of a hobby. For instance, you will need to make sure that you are staying on the right side of the legal and ethical line with the content that you create.
While affiliate marketing can be profitable, there are many other ways to monetize your blog. Sponsored posts, where companies pay you to write about their product or service, can be a great income source if your audience aligns with the company’s customer base. If you have a particular skill or extensive knowledge in a specific area, consider selling products, services, or courses directly from your blog. You could also generate revenue by displaying ads through Google AdSense or other similar platforms. Remember, it’s important to disclose these income sources to maintain trust with your audience.
You may also want to think about hiring people to work on your blog too and building up a team. Do this and eventually it will be a great hands off experience. It’s one of my number one blogging best practices—delegation.
Build Your Audience
Finally your blog won’t get very far in its journey if nobody is taking the time to read it. You need to spend some time advertising and marketing your blog so that people are aware of it. You can utilize social media and link to your pages so that readers can browse and read at their own leisure. You will need to decide who it is you want to target, it can sometimes seem impossible to reach out to everyone. You need to know who you want to read your blog before you can start creating it.
We hope that you have found this article on blogging best practices helpful, and now see some of the things that you should be doing to build a blog the right way.