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I’ve been in content marketing for over two decades now, long before
being an influencer was even a thing, so I know a thing or two about influencer compensation. I had my first e-zine in middle school that had sponsorship by Steven Madden and Oop! Juice. This was during dial-up internet, and all of my marketing was done in chat rooms. Any time someone wanted to subscribe or unsubscribe, I had to do it all by hand.
Now, I’ve been blogging in some form or another for fifteen years but didn’t start taking it seriously until 2012. My blog was about homesteading, attachment parenting, and natural living. Brand would send me free product, and I would blog about them or I’d only have to post about them on social media as an influencer. I was doing all of this for free, and soon found myself with a desk full of little gadgets and gizmos that I had to create content for and needed it done in a short period of time. It was then that I realized I needed to start charging brands for this.
For some reason, people have been conditioned to not talk about money—particularly, how much money they make. This allows a wide discrepancy in pay between influencers (and in pretty much every industry whether you’re working for yourself or for an employer).
How much should you get paid as an influencer?
- The number of followers you have
- How engaged your followers are
- Whether you’re receiving free product or not, and how much that product is worth
- How great your content is