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There are many reasons to establish your business online and off. People need to know who you are for a start. However, you need a solid foundation before diving in head-on. We’ll give some quick tips to start an online business you can be proud of.
Point Users in the Right Direction
Whether your business exists solely on the web, at a specific real-world location, or both, people cannot find you if they don’t know where to look. For your online business, you need to master SEO for search engines for services like Google to direct people to your company. But in the real world, tried and tested methods like signs and directory listings still offer the information people look for. Even the world’s biggest social media site, Facebook, has a very familiar-looking signpost pointing to its offices at number 1, Hacker Way.
Stamp Your Location
SEO is excellent for boosting visitors to your online website. However, you can also use SEO to direct people to your physical location. For instance, you really can’t cut hair over the internet (yet). Still, you can provide your business details using Google My Business. Your actual location is stamped on Google Maps when you use such a service. So, when someone is looking for a particular service in a specific place, you will show on a location-based search query. Additionally, you should provide contact and address details on your site if you have one.
Develop a Website
You may not have a website, which is a colossal mistake for a modern business. Over 90% of people now use services like Google to find a business. If you don’t have a site, you can’t tell people about your excellent company and why they should choose you over a competitor. You potentially lose revenue because all the customers that should come to you go elsewhere. Even if you don’t offer web-based services, you can show off your talents and team with a site of your own. That way, customers can make an informed decision before hiring you.
Provide Free Resources
Everyone loves getting stuff for free, and you can appeal to prospective customers by offering free resources. Of course, you can do this online and offline, but you can also use the web to boost your reach. For example, you could provide tutorials related to your business on YouTube or free eBooks for download on Amazon. This helps increase your customer base and establishes authority. Additionally, you can use your website and/or blog to get people through the doors by offering free classes or workshops, like the basics of PC repair, for example.
Write About What You Know
If you have a website, well done. And if you don’t, develop one ASAP. But even if you do have a site, it isn’t enough if you want to make the most of what the internet offers. A few pages about your business are all well and good, but it won’t provide increased business alone. So a top tip is to supplement your site with a blog and write about your services, sector, and skills. With a blog, your site will rank for keywords and bring in more people based on the relevancy of your content to your industry. Organic traffic can take time to come in, but it’s free.
Start an Online Business Summary
Establishing a company is challenging. But you can take advantage of web-based functions like local SEO blogs and YouTube to boost both internet traffic and physical footfall.