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Promotional products are one of the most highly regarded and effective forms of advertising across lots of different audiences. In fact, they’re more effective than the internet and mobile adverts, as digital fatigue and overload are beginning to turn customers off advertising like this. It’s a real concern that marketers should be taking into account. True story: one of my temp assignments while in graduate school was working at a print company, and I had to look up ideas for our sales reps for promotional products.
For any small business, this just goes to show that print marketing and promotional products from companies like 4allpromos.com should be a key part of any marketing strategy that is going to be successful. Here are some simple ways that you can use promotional products to market your small business.
Let Your Customers Wear Your Brand
Let your customers wear your brand with custom branded apparel such as t-shirts, outerwear, or hats. Clothing with logos is a no-brainer for small businesses, as it makes an impression immediately. In fact, items like custom t-shirts or hats can generate thousands of impressions as they will be worn and seen by others. A good quality piece of clothing is sure to be appreciated by your clients, and will strengthen brand loyalty.
You can increase brand loyalty and staying power by choosing promotional items that are quality and usable. The quality of the products you give to your target audience and how useful those items are to them are two of the biggest factors for increasing brand loyalty. Promotional items that are well-made and useful will be kept for longer, which will also increase the number of times that your logo gets in front of customers. Considering it takes between five and seven impressions per impression for your logo to be remembered by clients, the more products that you can get into their hands, the better.
Make Their Kitchens The Prime Destination For Promotional Products
Most people keep a lot of promotional items in their kitchens. From coffee mugs and other drinkware to magnets and bottle openers, it is important to choose promotional products that will be seen and used inside the homes of your potential customers and clients. The more exposure that your products have, the more your brand will resonate with them.
Use Tech Trends To Your Advantage
Mobile phone power banks have been popular promotional products that are kept for an average of two years or longer. Wouldn’t it be good if your brand was right in front of your customers when they go to charge their smartphones? The positive reinforcement of your brand, while you can fill a need for them, is great for making a memorable connection.
Be Active In The Community
Attending community events and supporting local organizations is a great way to make a positive difference in people, and the promotional items that you bring to these events could very well make be what makes the difference for how well your brand stands out. Choose promotional items that you know people will be able to use both at the event and afterward to maximize the impact that they have on your target audience.