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Run Your Business Like a Business
There are a lot of great benefits to running a business from your own home, and it’s easier than it has ever been before. But there are some downsides and the main one is that you don’t look very professional. You need to run your business like a business.
Some people don’t care whether you run the business from your living room or a huge office headquarters as long as the product is good, but it can put some people off if they find out that the business is run from home.
Some people assume that you won’t have the resources to create a good quality product and you won’t offer good customer service, so they would rather buy from a bigger company. You could get around that problem by expanding the business and renting out a big office space, but that’s a big risk to take and you lose the benefits of running the company from home.
There’s also no need to do that because you don’t need to actually be bigger, you just need to appear bigger so customers assume that you’re a large company with lots of employees. It’s all about presenting yourself in a professional way, and there are a lot of simple ways to do that.
Invest In A Good Website
When people go on a company’s website, they immediately make a judgment about the business. If it’s a slick, modern looking website that runs very smoothly, they’ll assume that a lot of time and money has gone into it and the company behind it are very successful.
But if the site looks like it hasn’t been updated in the last 10 years and it is slow and frustrating to use, the customer won’t have much faith in your business at all. That’s why it’s important that you invest a good amount of money in your website and make sure that it looks professional (wix.com has some great tips on that).
It’s also absolutely vital that you have a registered domain name of your own and you aren’t just hosting the site on a free service because that makes you look very unprofessional.
Get A Virtual Address
The thing that gives you away the most is your address. If the address that the business is registered to is a residential address, that will put a lot of people off. Luckily, there is an easy fix for that. Sites like physicaladdress.com offer a virtual address service where they will give you an address in a professional building and you can have all of your mail sent there and use it as a business address. Customers will assume that the company is being run from an office headquarters and they never have to know that it’s really just you in your living room.
Build A Strong Online Presence
If customers are a bit unsure about your business, they will do some snooping online to see what they can find out. That’s why it’s important that you have a strong online presence because this lends legitimacy to your business. If you have a blog with lots of subscribers and social media pages with a big following, people will assume that you’re the real deal and they can trust you.
These are all simple changes that will make such a big difference to the way that people view your home business.